The ultimate goal of any business in operation is to increase sales and overall income. However, this can only be achieved by attracting new customers and encouraging repeat purchases. This is where brand awareness chips in. It refers to how your customers and potential customers are aware about your business and its products. Ultimately, it requires that your brand is well known and easily recognizable. In this respect, social media has played a critical role in helping businesses leapfrog their competitors by maintaining a competitive edge. As such, it has become imperative that every business should have a web presence if they are to remain relevant. Discussed below are some of the practical ways a business can increases its brand awareness through social media.
Engage your customers.
From a literal point of view, social media is a two-way-street. No one wants to be fed with half-baked information that do not add value to them. As such, being successful in social media requires engagement and availability from your part, two things that require time investment. You need to engage your customers by asking them relevant questions, listening to their point of views and most importantly, opening a dialogue. On the same note, you should not be overly selective with regards to what you should engage your audience in. This is because doing so may make you lose out on the opportunities within your industry as you will not know which kind of interaction may lead to valuable brand building opportunities.
What your customers stand to gain.
Being able to offer your audience valuable information is a sure way of winning them over. As a matter of fact, you can only remain relevant to your customers if you can increase your level of engagement with them. This could be done by offering them discounts, encouraging competitions or offering exclusive content for faithful clients.
Respond to customers queries and concerns.
Brand awareness through the social media is not always a smooth sailing. More often than not, people will have complaints that they need to be addressed. On the same breath are negative comments from unsatisfied clients. By acknowledging and responding to negative comments, you not only increase the relationship between you and your clients, but also show them that you care about their concerns.
Moderate inappropriate comments.
Create a buzz!
Social media can only be effective if it can create buzz among users. As such, the best social media campaign should get people sharing and talking about the information, both on and offline. This will spread your brand without necessarily requiring your input.
Have a strong personality.
Successful brands have unique voices that are trusted and known among their users. You need to spend time and think about how well you want to put your message across by identifying some styles and guidelines and sticking to them.
Generate quality content.
The heart of your social media brand awareness should be the generation of quality content. Nothing gets attention within the social circles than quality content. You need to come up with a plan that facilitates the generation of quality and engaging content after every few days. Writing quality and exciting news and features for your customers will set you apart as a professional, something that will in turn boost your brand name.
Source: Clue Design
© 2013, Melissa Davis. All rights reserved.